Peter Ngcobo is a Founder and President/CEO of Soweto Street Beat Inc. In South Africa he has worked in performing arts management and entertainment industry for more than 30 years. He began his career in the Soweto community as an organizer of various youth and adult activities, such as sports, dance, and music. His background includes extensive work with soccer, entertainment, corporate events, staging productions, sets design, props, and lights. He has also worked with South African schools and community centers as a director of entertainment and youth programs. 

In 1998 - 2001, he was contracted by World Disney Animal Kingdom for Soweto Street Beat to perform South African music and dance production. Peter is working with major corporations to develop program about African entertainment. He designs, decorates, and coordinate the entire event. He is also consulting with individuals and organization about doing business in South Africa.